“But then, John showed us the script, written by Jon Vitti, and oh man, this thing immediately set you off on a tone and gave us an indication that the movie was going to be super funny, and that it was gonna change. “Like anybody, I think were both a little skeptical,” Reilly said during a recent press conference. Angry Birds is the first franchise to make the leap from a mobile game to the big screen, and video game adaptations rarely turn out to be critical or commercial successes. Subverting expectationsįirst-time directors Clay Kaytis and Fergal Reilly both have extensive backgrounds in animated movies, but even they were a little wary of The Angry Birds Movie before they signed on. And the script turned out to be the deciding factor for the two men who would go on to direct the film. Screenwriter Jon Vitti wrote a script based on that story. Hed and Cohen came up with the story for The Angry Birds Movie with former Rovio creative director Mikko Pöllä. The big selling point for Hed was that both men had experience with creating movies outside the traditional studio system. They also met with (and hired) Despicable Me producer John Cohen. Hed told me they were “kinda boxed in” when it came to depicting certain storylines until the movie came out.Įventually, Rovio teamed up with former Marvel Studios chairman (and the film’s executive producer) David Maisel, and with his help, they “formulated a strategy” that would enable the company to make a movie with its own resources. As with the character redesigns, this limited the stories Rovio could tell in the games and the cartoons. Rovio wanted to use The Angry Birds Movie to tell the birds’ origin story, explain how they became friends, and why they’re fighting with the green pigs in the first place. Those were very deliberately kept away from our Angry Birds world until now.” big things that really transform the Angry Birds universe. “For instance, we never made the characters talk before. “We did, back then, already think that, ‘Well, what would we really want to tell with the movie that we’d like to protect?’ We chose a few of those things,” said Hed. They immediately took long-term steps to make sure that the games wouldn’t interfere with the vision for the movie. ![]() In 2010, movie studios began contacting Rovio, and the discussions led Hed (who was CEO at the time) and others to believe that a full-length feature film might be a possibility. … We really liked our property, but I could not imagine we could go as far as making an animated feature film that could compete. “We did do some shorter animations over the years. “We were saying, ‘OK, if the game really takes off, it’d be so nice if we could take it elsewhere - beyond the game,’” Hed said in an interview with GamesBeat. According to Rovio Animation Company chairman Mikael Hed, they designed the first game with “other products in mind.” While the developers prepared themselves for this moment, they never thought it’d actually happen.
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